ExhibitionIndustrial design and products
When Thu 09.09.2021 - Sun 19.09.2021
Where Kalevankatu 32, 00180, Helsinki
Accessible Yes
Language Finnish

Build-A-Pelago is an invitational challenge to passionate bicycle framebuilders. The challenge is organized together by Pelago Bicycles and Finnish bicycle framebuilder collective Cromo.

The theme of the challenge is to build a bicycle that, in the opinion of the builder, is missing from Pelago’s line-up and fits their principles of Strength, Utility and Beauty.

The purpose of the challenge is to support and to inspire those who are interested in framenbuiding and to educate those, who love cycling.

Build-A-Pelago-exhibition presents all the six Build-A-Pelago- bicycles in Pelago Store at Kalevankatu 32.

Helsinki-based bicycle manufacturer Pelago was founded to cherish cycling as a genuine mode of transport. We ride to deliver a breeze of fresh air to the urban gridlock, bringing joy and freedom to the daily journey. A good bicycle is the freedom to change place, a workout on the way to a meeting, a charge of energy on an early morning ride, a good reason to meet with friends. The object becomes a transparent vehicle for one’s self-expression, a beautiful tool to use. Our range meets at the crossroads of Art and Design, Outdoors, Street culture and Uncompromised cycling. These four roads are the cornerstones of our dna. The bikes are designed to make the most out of the daily journey and to serve multiple purposes. Commuting, enjoying the great outdoors, taking a detour for slow travel or challenging yourself on the road – our range of bikes covers various needs. We are convinced that cycling is more comfortable, fluent and efficient with a well-functioning easy-rolling machine. Get to know more about our bikes at