Näkökulmia muotialan digitaalisuuteen

DiscussionDesign thinkingDigital designFashion
When Wed 07.09.2022
Time 16:30-18:30
Where Maria 01 Event Space, Lapinlahdenkatu 16, 00180, Helsinki
Accessible Yes
Language Finnish

Fashion companies need to develop their operations in a direction that responds more agilely to customers’ needs. Digitalisation is seen as one of the key elements of the change towards more flexible and customer-oriented operations. 

Perspectives on digitalisation in the fashion industry – the event will discuss, led by awakening speeches, the possibilities of digitalisation in strengthening the customer experience and expressing the transparency of fashion industry. The event will be held in Finnish.

Who has the ownership of digital fashion?

Heidi Härkönen, Doctor of Law & Senior Researcher at University of Turku Faculty of Law

Digitalisation in customer experience development

Ville Rantanen, Commercial Director, Kuuki Marketing Lab

Love, use longer — The lifespan of a garment as a basis for price and quality

Katriina Virtanen, CEO, Voglia Oy 


Sign up for the free event here 

The event is held in Finnish.




Lab University of Applied Sciences' Digital & Sustainable Fashion Showroom project maps and develops digital solutions for the fashion and clothing industry. The project is funded by the European Regional Development Fund and the funding has been provided as part of the European Union's efforts in response to the COVID-19 pandemic.