VAIN Concept Store
VAIN is an emerging, young, Helsinki-based brand, characterized by homogenous aesthetics and predominantly monochromatic palettes. Object-like accessories and unisex attire constitute a realm uniquely conceived by creative director Jimi Särmö.
Just a few weeks ago VAIN debuted their Spring Summer 2024 collection entitled “Social Avoidance” at Copenhagen Fashion Week. Selected pieces from the collection available at the store along with some of the team’s favorite Hartwall beverage. Furthermore, on Saturday the 9th, the studio and atelier will be open for visitation for a glimpse into the inner workings of their creative environment . The store is normally open by appointment only, but will be open daily for walk in shopping during the Helsinki Design Week. See the opening hours below.
Evening event by invitation only
Open studio day 09.09.2023: 12-17
During the Helsinki Design Week: Mon-Sat 12-18
Runeberginkatu 8, 00100 Helsinki
SS24 Runway video https://www.youtube.com/watch?v=dcODAqL5Fg8&t=63s