a20 salonkinäytös (fashion show)
a20 showroom opening hours: 11-12.9 at 12-7 pm at Kaisaniemenkatu 9.
Tickets for the a20 Fashion Show, held at the main venue of Helsinki Design Week in the Suomitalo building, are available via tiketti.fi.
Day ticket to the main venue: €15
Students and seniors: €7.50
A day ticket grants access to all events taking place at the main venue on that day.
Additionally, Helsinki Design Week Festival Passes (€35) are available on Tiketti, offering unlimited access to the main venue throughout the entire festival week.
a20 salonkinäytös (fashion show)
a20 salonkinäytös is an intimate fashion show that gathers 18 Finland-based designers and 2 designers from neighboring countries: Sweden and Denmark, to present their looks. The 20 designers have created festive attires to celebrate Helsinki Design Week’s 20th anniversary! The models will be walking through salon-style rooms of historic Suomitalo through the crowd, allowing the audience a closer glimpse of the creations. Tickets for the show can be bought in advance.
a20 salonkinäytös is a collaborative effort; project production and lead are held by Ellen Rajala, Sini Saavala, and Sofia Stenfors (Fashion Community Helsinki). Creative production is led by Alex Luonto.
The team also includes a group of passionate hairstylists, makeup artists, photographers, videographers, and musicians, who, together with the designers, create a unique experience.
The a20 salonkinäytös is organized in collaboration with Helsinki Design Week. Custom graphic design and promo material are done by Aleksi Poikkimäki.
a20 Salonkinäytös:
Location: Suomitalo 5th floor
Address: Lönnrootinkatu 5, 00120 Helsinki
Date: 10.9.2025
Time: 17:00
Fashion Talks: From Challenge to Celebration – The Future of Independent Fashion
How can small and local fashion designers move from “just surviving” to truly celebrating their practice? This talks brings together Nordic voices: Stina Randestad (SE), Tilde Herold Winther (DK), and Juha Vehmaanperä (FI), to explore resilience, creativity, and collaboration in shaping a more joyful and sustainable future for independent fashion.
Date and time: 10.09.2025, klo 16:00
Location: Suomitalo, 4th floor (before the a20 salonkinäytös show)
Join us in discussing how community and creativity can help fashion thrive — and what “designing happiness” means today.
Tickets available for the talks and a20 fashion show at Tiketti.fi (15/7,50€)
Helsinki Design Week Festival 1 day ticket.
a20 showroom (exhibition)
Building on the a20 salonkinäytös, the a20 showroom opens at Nordic Culture Point in Kaisaniemi, Kaisaniemenkatu 9. On 11–12 September, from 12:00 to 19:00, the space and its expansive windows will transform into a living exhibition where fashion and community come together.
Visitors can explore the designers’ creations up close, featuring the outfits from our 20 designers. The showroom’s large windows also allow the garments to be admired from outside, even beyond regular opening hours throughout the weekend. The exhibition has been organized in collaboration with Nordic Culture Point. Entry to the showroom is free.
a20 showroom:
Location: Nordic Culture Point (Nordisk kulturkontakt)
Address: Kaisaniemenkatu 9, Helsinki
Date: 11-12.9.2025
Opening hours: 12:00 - 19:00
Window display: 13-14.9.2025
Participating Designers:
Alex Luonto
Apollo Da Costa Doria
Ellen Rajala
Hanna Ruha
Henna Lampinen
Juha Vehmaanperä
Linda Kokkonen
Meri Malminen
Nhung Huynh
Paju Hyvärinen
Ruusa Vuori
Satu Rauhamäki
Senni Mellin
Sini Saavala
Ville Pölhö
Susanna Saarikko
Taneli Ukura
Ulla Pihlajaviita
Tilde Herold Winther (guest designer from Denmark)
Stina Randestad (guest designer from Sweden)
